Matthew Payne

Chief Executive Officer

Founder, 9 Years In Medical Devices, Former Wall Street Journal Writer,
(University of Wisconsin, Nankai University, Tianjin)

Alexandra Payne, MS

Chief Operations Officer

Engineer & Biostatistician (UCLA), Lean Six Sigma Certified, Continuous Improvement Engineer


Co-Founder, VP of Partnerships

Youtuber, Influencer, Investor. BAMF.

Jason Bright

Chief Technology Officer

Serial Tech Entrepreneur. Hardcore Firebase, Typescript, GCP, VSCode

Dr. Jaime Seeman

Chief medical Officer

OBGYN, Board Certified diet-specialist, NBC Titan Games Competitor, Mrs. Nebraska

Dr. Carol Lange

Chief Science Officer

Professor of Medicine and Pharmacology at the University of Minnesota.
Endowed Chair, Editor in Chief of the Endocrine Society's Journal Endocrinology

Durrell Finch

Director of Strategic Partnerships

Former Professional Athlete and Fitness professional specializing in wellness management with over 7 years of experience


Customer Success Manager

Ben has spent his entire career focused on ensuring companies and their customers are truly partners in their efforts, emphasizing building brand affinity and customer loyalty through quality service and delivering what is promised.

Nick Miller

VP of Marketing

Marketing and advertising pro, distance runner, dog lover, optimist

Bob Guest

Strategic Advisor

Industry executive with over 30 years experience in OTC. Brought the FreeStyle and ReliOn brands to market

Russel Spence

A.I. & Data Science Intern

Mobile app developer, AI and data science engineer

Jess Schrock

Chief of Staff

Expert in devising and implementing strategies that lead to a substantial boost in expansion and stability.

Chef Michael Silverstein

VP of Brand

Runner-up on the All-star season of MasterChef. Creative genius.

Keila Torres

Director of Telehealth & Coaching 

As a certified Health Coach specializing in Hormone Health, she boasts a decade of experience in health coaching and management.

Jaffer Syed

VP of Engineering

He's too busy building a kick ass app to write a little blurb about himself here. :)